WebP is a modern image format built for the web. Its main job is simple: make images smaller without making them look obviously worse. That matters more than many people realize. Images are often the heaviest files on a page. When they are too large, pages load slower, mobile users burn more data, and businesses lose attention, conversions, and search visibility. WebP was created to solve that problem by offering both lossy and lossless compression, plus transparency and animation support in a single format. Google describes WebP as a modern format that delivers smaller, richer images for the web, while MDN lists it among the mainstream web image formats supported by modern browsers. This guide explains what WebP is, how it works, when to use it, when not to use it, what people get wrong, and how to think about conversion, quality, resizing, compression, and browser support. It is topic-first, so the goal is not just to help you convert image to WebP, but to help you decide whether ...
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